In today’s highly competitive marketplace, consumers and businesses want things their way. We all expect businesses to provide custom options. Put simply, we are becoming increasingly used to customization. In many cases, we have come to expect it. If you want your business to become competitive, you will need to be completely aware of what your consumers want. You will also have to keep a close eye on what your competitors are doing. If you offer something much more specific to your target audience, customers, or prospects, your chances of succeeding will be much greater. Customization is one feature you could offer that your customers would appreciate. If you don’t but your competitors do, your business will struggle to survive.